Website Design in Plano, TX

JPMorgan Chase employs 11,133 people in Plano. Bank of America 7,266. Capital One 6,218. Toyota Motor North America 5,143. PepsiCo Foods North America 3,759. Ericsson 3,346. The city's economic development office lists roughly 180 companies with a hundred or more employees each.

That density does two things to a local service business, and most websites in this market are built as though it does neither.

It creates a second customer. Facilities managers, property managers, office managers and general contractors buy the same trades homeowners buy — they just buy differently. They need proof of insurance, a commercial reference, a response time, and often a W-9 before they can even open a job. If you take commercial work and your site says nothing about it, you are invisible to the larger half of your market.

It creates a demanding first customer. A large share of Plano's residents work at those companies, which means the person comparing three contractors on a Tuesday night has spent the day using software built by people who test things. They are not going to articulate why your site made them uneasy. They will simply call someone else.

So the site has to do two jobs at once, and it can, if it is structured for it.

Separate the two audiences early. Residential and commercial should be distinct paths from the homepage, not a paragraph at the bottom of one page. They need different proof, different language and different calls to action, and merging them dilutes both.

Publish the commercial credentials plainly. Insurance limits, licences, whether you carry a COI on file, how fast you can be on site, whether you invoice on terms. Every one of these is a question that gets asked before a commercial job starts, and answering them on the page removes a phone call from the process.

Give each service its own page anyway. This is true everywhere, but the built-out housing stock makes it especially true here. Plano's median home was built in 1993 and sixty-four percent of the stock went up between 1970 and 1999. The searches are specific failures in specific decades of house, and only a specific page matches them.

Keep the whole thing fast. Not as a technical nicety — because a large share of the people evaluating you are doing it on a phone between other things, and a slow site loses them before the design has a chance to work.

We build so a service page or a commercial-vertical page can be added later without a rebuild.