Website Design in McKinney, TX

Here is a contradiction that is only true in McKinney.

Nearly three-quarters of the city's housing — 72.8% — was built in 2000 or later. The median home went up in 2007. By that measure McKinney has among the newest housing stock in Collin County.

And yet 1,128 of its homes were built in 1939 or earlier, the largest count of genuinely old housing of any city in this part of the metro, concentrated in the historic district around the square, where the 1876 Collin County courthouse still stands as the Performing Arts Center.

So McKinney is two markets wearing one city name, and most websites here are built for neither of them specifically.

The new market wants speed and certainty. A house in Trinity Falls or Wilmeth Ridge is under fifteen years old. The work is warranty-adjacent, upgrade-driven and cosmetic: a builder-grade fixture failing early, a first HVAC replacement, an outdoor kitchen, a pool, a room converted. The buyer is often young, moved here recently, and comparing three companies on a phone. They want a straight price range, a booking path, and evidence you turn up when you say you will.

The old market wants competence and care. A house off the square built before 1940 has knob-and-tube in places, plaster that cracks if you look at it, plumbing that was replaced twice with two different materials, and often a historic-district review process attached to anything visible from the street. That buyer is not looking for the fastest quote. They are looking for someone who will not damage the house, and they can tell in about thirty seconds of reading whether you have done this before.

One site, two paths. These need to be separate sections with separate pages, separate photographs and separate language — not one services list that tries to cover both. A page that says "we work on historic homes near the square and here is what we typically find behind the plaster" will beat a generic page for that buyer every time, and it costs you nothing with the Trinity Falls buyer, who will never see it.

What both halves need. A page per job rather than a services list, so a specific search lands on a specific page. Photographs of your own work rather than stock. A phone number that works on a small screen. And a real answer on pricing — almost nothing in this market publishes one.

We structure it so new pages can be added as you take on new work, which in a city growing at 20.8% is going to happen.