Almost sixty percent of Allen's housing — 59.5%, per ACS 2019–2023 estimates — was built in 2000 or later. Barely two percent of it predates 1970. The median home here went up in 2003.
That single fact should shape your website more than any design preference.
A house built in 2003 is now old enough to break in predictable ways. Original roofs are past twenty years. First-generation HVAC systems have been replaced once and are due again. Water heaters are on their second or third. Builder-grade fixtures are failing. None of this is exotic work — it is the ordinary consequence of a city that built most of its housing inside one decade, and it means Allen homeowners are hitting the same failures at roughly the same time.
So the site has to answer a specific person. Not "a homeowner." Someone in a twenty-year-old house who has just discovered a problem, has never hired anyone for it, and is looking at three companies on a phone.
That person needs four things, and a site that gives them all four wins more than a prettier one that gives them two.
A page for each job, not a services list. Water heater replacement is its own page. Roof replacement is its own page. Panel upgrade is its own page. Someone searching for one specific failure should land on a page about that failure, not a page listing eleven things you do.
A straight answer about cost. Not a number you are locked into — a range, and what moves it. Most of the sites we opened in this market publish nothing at all, which means whoever answers the question first gets the call.
Proof you have done this exact job. Photographs of your own work, in houses that look like theirs. In a market where most of the housing stock is the same age and built by the same handful of builders, this does unusually heavy lifting.
A phone number that survives a small screen. Most of these calls come from a phone, and a form-first contact page costs you the ones who would rather just call.
We build the site so a page can be added for each new service without a redesign, because the list of things twenty-year-old houses need is going to keep growing.
- Front Page Google Placement in Allen, TX
$500 to start. No monthly fees until we hit the page-one target we agree on.
of pages we build rank on Google's first page
location pages built for a single client across 7 states
page-one placements for one client across 5 cities
growth in monthly search impressions for a Nashville client
Limitless Doors
Commercial automatic doors, five Alberta metros
- 63+ page-one placements across 5 cities
- 85%+ of 74 pages on page one
- 4,483 clicks in 12 months
PM2
MRO inventory and storeroom optimization, Orlando and Tampa
- 589 to 1,300 monthly organic visitors
- 85%+ of pages on page one within 90 days
- First inbound leads in the company's history
Haus of Sovereign
Somatic and spiritual wellness, Nashville
- 132 to 2,900 monthly impressions
- 1,903 organic clicks in 6 months
- 15.6% average click-through rate
We also built and ranked a 208-page location program for a security and surveillance company across 15 metros in 7 states, with 85%+ of pages reaching page one. That client has asked not to be named.
FAQs — Allen
Our current site looks fine. Why rebuild it?
Looking fine and being findable are different problems. If your site is one page listing every service, Google reads it as a page about nothing in particular, and it will not surface for any specific failure somebody is searching. That is a structure problem, and no amount of design fixes it.
How many service pages do we actually need?
Enough to cover what people search for separately. If somebody types “water heater replacement Allen” and “panel upgrade Allen” as different searches, those are different pages. Usually five to fifteen, depending on the trade.
Do you handle the writing or do we?
We do. You tell us how you actually work and what you charge, and we write it. Pages written by the owner tend to be either too short or full of things nobody searches for.
What does it cost?
$500 to start, which covers research, page development and the build. After that, no monthly fee until we hit the page-one target we agree on first.
$500 to start. No monthly fees until we hit the page-one target we agree on.
The $500 one-time setup fee covers page research, page development and the website build. Monthly billing only starts once we hit the page-one target we agree on before any work begins. If we never hit it, you never pay a monthly fee — and we keep working.