We work with companies that make money when the phone rings. If you sell a handful of services across a set of towns, this method fits. If you sell software to people in forty states, it does not.
The pattern below repeats across every trade: one page for every service you sell in every town you serve, built in weeks rather than dripped out over a year. What changes trade to trade is which searches carry the money and how fast a caller expects you to pick up.
Book My CallDrain cleaning, water heaters, repipes, and emergency calls are all separate searches. We build a page for each one in each town you cover, so the person with a burst pipe at 9pm finds you and not the franchise two counties over.
HVAC lives and dies by season and by service. AC repair in July and furnace repair in January are different pages, and both need to be ready before the weather turns. We build them all up front.
Roofing buyers search by problem and by town: leak repair, storm damage, full replacement. One page per problem per town beats a single service-area page every time, especially after a storm rolls through.
Contractors sell a long list of jobs, and most sites cram them onto one page. We split them out so a kitchen remodel search and a home addition search each land on a page written for that job.
Security buyers compare before they call, and they search by system and by property type. Clear pages that answer cost, install time, and monitoring questions turn that research into booked appointments.
Legal searches are the most expensive clicks in most markets, which is why paid ads eat your budget fast. Ranking a page for each practice area in each county you serve gives you those same calls without the per-click bill.
Not on this list? The method still works if people search for what you sell by service and by town. Tell us what you do on the call and we will tell you straight if it fits.
Probably. The test is simple: do people search for what you sell by service and by town? If yes, the method works. Tell us what you do on the call and we will say straight up if it fits.
Yes. In one city we build a page for each service you sell instead of each service and town pair. You end up with fewer pages, a smaller bill, and the same goal: a page for every search a buyer types.
Online-only businesses, national software companies, and anyone who sells to the whole country. If your buyers do not search with a town name, this is the wrong tool and we will tell you.
Your whole page set is built in the first few weeks, then billed monthly from there. We set a page-one target together before any work starts, and the guarantee is what covers you if the campaign lands short of it.
You get the full page build up front and pay monthly. If the campaign falls short of the page-one goal we agree on, the guarantee kicks in.