Richardson's economic development office describes the city as home to more than 1,000 employers, roughly half of them in the technology sector, and calls itself the nation's largest hub of telecommunications companies. Texas Instruments, AT&T, Cisco, State Farm and Blue Cross and Blue Shield of Texas all operate here. UT Dallas sits on the north side of the city.
This is the most technically literate customer base of any suburb we have written about, and it changes the brief.
Your site is being read by people who build things like it. Not all of them, but enough of them to matter. A software engineer at TI comparing three roofers is not going to consciously audit your website. They will simply notice, faster than most people, that something is off — a layout that shifts while it loads, a form that does not tell them what happens next, a phone number that is an image instead of a link. And they will move on without ever forming the thought.
You cannot design your way around that audience with decoration. You get past it by being correct.
Correct means a few specific things. The page loads without moving under the reader's thumb. Every claim on it has something behind it. The contact path says what will happen and when. Nothing on the site is a stock photograph of a handshake. If you publish a response time, it is one you actually hit.
And it means saying what things cost, or at least how they are priced. We opened a lot of competitor sites in this market. Almost none of them publish anything. One of them promises "clear pricing and no hidden fees" and then publishes no rates at all — which a technical reader clocks instantly as the opposite of what it claims.
The two Richardsons need different pages. Nearly a quarter of the housing here predates 1970, and forty-four percent predates 1980 — mid-century single-family neighborhoods like Canyon Creek, Greenwood Hills, Prairie Creek and Northrich. Then there is the recent build-out around CityLine and Brick Row, where nineteen percent of the city's housing went up between 2010 and 2019. Work in a 1965 house and work in a 2016 building have almost nothing in common, and one site can serve both only if it is structured to.
A commercial path, if you want the corridor. With that many employers in a small footprint, the facilities work is real. It needs its own section with insurance, credentials and terms visible, not a line at the bottom of the homepage.
We build it so pages can be added as you take on new work, without another redesign.
- Front Page Google Placement in Richardson, TX
$500 to start. No monthly fees until we hit the page-one target we agree on.
- Website Design in Plano, TX
- Website Design in Garland, TX
- Website Design in Dallas, TX
- Website Design in Allen, TX
of pages we build rank on Google's first page
location pages built for a single client across 7 states
page-one placements for one client across 5 cities
growth in monthly search impressions for a Nashville client
Limitless Doors
Commercial automatic doors, five Alberta metros
- 63+ page-one placements across 5 cities
- 85%+ of 74 pages on page one
- 4,483 clicks in 12 months
PM2
MRO inventory and storeroom optimization, Orlando and Tampa
- 589 to 1,300 monthly organic visitors
- 85%+ of pages on page one within 90 days
- First inbound leads in the company's history
Haus of Sovereign
Somatic and spiritual wellness, Nashville
- 132 to 2,900 monthly impressions
- 1,903 organic clicks in 6 months
- 15.6% average click-through rate
We also built and ranked a 208-page location program for a security and surveillance company across 15 metros in 7 states, with 85%+ of pages reaching page one. That client has asked not to be named.
FAQs — Richardson
Does a technical audience really notice this stuff?
They notice the failures, not the successes. Nobody calls because a site loaded properly. But a slow, shifting, vague site loses a share of readers who would otherwise have called, and in a city where half the employers are technology companies that share is larger than average.
We do mostly older homes. Should the site say that?
Yes, explicitly, and it is a genuine advantage here. In a city where 23.9% of the housing predates 1970, “we work on mid-century houses and here is what we find in them” is a more useful message than a generic list of services.
Is CityLine worth its own page?
If you serve multifamily or commercial property, it is one of the more searchable district names in the city, and people use it instead of saying Richardson. Worth a page in its own right.
What is the commitment?
$500 to start. No monthly fee until we hit the page-one target we agree on first, and once billing starts there is a six-month minimum from the first billed month.
$500 to start. No monthly fees until we hit the page-one target we agree on.
The $500 one-time setup fee covers page research, page development and the website build. Monthly billing only starts once we hit the page-one target we agree on before any work begins. If we never hit it, you never pay a monthly fee — and we keep working.