Georgetown holds a genuine contradiction. 44.5% of its housing was built in 2010 or later — the highest share among its neighbors. And 578 of its homes were built in 1939 or earlier, which is also the highest count among them.
New construction on one side of the city, and on the other a downtown with three National Register historic districts containing more than 180 historic buildings and homes, on a square the city has been running as a Texas Main Street district since 1982.
Two markets, at opposite ends of the age range, with almost nothing in common except a city limit.
They need separate paths on the site, because the buyer's anxiety is opposite in each.
In the new half — Wolf Ranch, MorningStar, Water Oak, the newer sections of Georgetown Village — the worry is being overcharged for something simple, and being kept waiting. That reader wants a price range, a clear scope, a booking path and a date. Short pages, fast answers, obvious next step.
In the historic half the worry is damage. Somebody with a 1910 house is not looking for the best price; they are looking for evidence you will not wreck the plaster, the original windows or the exterior detail, and that you understand there may be a review process for anything visible from the street. That reader wants long pages, photographs of comparable work, and specifics about method.
Write one page for both and you reassure neither.
Then there is Sun City, which is a third thing again. Around 4,750 acres of age-restricted housing on the west side, and 26.2% of Georgetown's population is 65 or older as a result. That reader is generally at home, prefers to call rather than submit a form, will read more before deciding, and responds to named staff, visible licence numbers and clear pricing.
That does not require a separate website. It requires the design fundamentals actually being met: body text at 16px or larger with a contrast ratio of at least 4.5 to 1, a phone number that is a tappable link at the top of every page rather than a graphic, forms kept short and optional, and plain-language headings. None of that costs you anything with a younger reader. All of it costs you calls when it is missing.
Practical requirements across the whole site. Photographs of your own jobs, sorted so a Sun City reader sees Sun City work and a downtown reader sees historic work. A stated price range with the variables named — almost nothing in this market publishes one. And speed on a phone.
One more useful local detail. Georgetown's downtown was the first in Texas to win the Great American Main Street Award, in 1997, and the city has invested heavily in the square since. If your work touches those buildings, saying so specifically is worth more than any general claim about craftsmanship.
- Front Page Google Placement in Georgetown, TX
$500 to start. No monthly fees until we hit the page-one target we agree on.
of pages we build rank on Google's first page
location pages built for a single client across 7 states
page-one placements for one client across 5 cities
growth in monthly search impressions for a Nashville client
Limitless Doors
Commercial automatic doors, five Alberta metros
- 63+ page-one placements across 5 cities
- 85%+ of 74 pages on page one
- 4,483 clicks in 12 months
PM2
MRO inventory and storeroom optimization, Orlando and Tampa
- 589 to 1,300 monthly organic visitors
- 85%+ of pages on page one within 90 days
- First inbound leads in the company's history
Haus of Sovereign
Somatic and spiritual wellness, Nashville
- 132 to 2,900 monthly impressions
- 1,903 organic clicks in 6 months
- 15.6% average click-through rate
We also built and ranked a 208-page location program for a security and surveillance company across 15 metros in 7 states, with 85%+ of pages reaching page one. That client has asked not to be named.
FAQs — Georgetown
Is it really worth building historic pages for 578 houses?
It depends on your trade and your margins. For restoration-capable trades it is a small market with very little competition and high job values. For volume trades it is probably not worth it, and we would build the new-construction side properly instead.
Are the accessibility specifics necessary?
They are the baseline standard for readable text, not a special accommodation, and in a city where a quarter of residents are over 65 the cost of missing them is measurable. They also make the site better for everyone reading outdoors on a phone.
Should Sun City get its own pages?
Yes — several. It is a large named community with a distinct housing vintage and distinct access and scheduling considerations, and its residents search by its name rather than the city's.
What does the build cost?
$500 one-time to start, covering research, page development and the website build. Monthly billing begins only once we hit the page-one target agreed in advance.
$500 to start. No monthly fees until we hit the page-one target we agree on.
The $500 one-time setup fee covers page research, page development and the website build. Monthly billing only starts once we hit the page-one target we agree on before any work begins. If we never hit it, you never pay a monthly fee — and we keep working.