We will not promise you map pack rankings, and our page-one target explicitly excludes them.
That's an unusual thing for a marketing company to lead with, particularly one that doesn't charge a monthly fee until it hits a page-one target. Here's why the exclusion is honest rather than a hedge.
Your category is policed differently from every other trade
Google requires advanced verification for locksmith advertisers in the US and Canada. In Spain, the Netherlands, Germany, Sweden and Belgium, locksmith ads are not permitted to run at all. No other home service carries that restriction.
The reason is fraud that is industrial and decades old — fake listings with fictitious addresses, cloned business names, fabricated reviews, routing to call centers that dispatch unbranded vehicles, refuse written estimates, insist on drilling, and charge multiples of the phone quote.
Google has publicly reported large-scale enforcement, including removing millions of fake business profiles and, in 2025, filing suit in the Northern District of California over a network creating listings for nonexistent businesses and selling the resulting leads.
And legitimate locksmiths have consistently lost when they've sued the platforms. Cases brought by individual locksmiths and by a group of them were dismissed, with Section 230 immunity central to the outcome.
The problem isn't just the scammers — it's the enforcement
Practitioners who manage Google Business Profiles professionally treat your category as a special case. Published guidance from local search specialists notes that profiles in locksmith and garage door categories are suspended far more frequently than others, and that in spam-heavy industries suspensions should be expected rather than treated as anomalies. Appeal timelines commonly run one to six weeks.
Verification for locksmiths routinely requires video walkthroughs of the shop, tools, key blanks and branded vehicle. Routine business changes — moving premises, changing a phone number — can trigger automatic suspension.
None of that is within an agency's control. So we don't sell it as an outcome, and our guarantee doesn't cover it.
What the guarantee does cover
The organic pages we build for you. Those are on your domain, they're ours to earn, and Google's local spam enforcement doesn't touch them. That's where the target sits, and that's what you don't pay a monthly fee until we hit.
What we sell instead of promises
Getting you verified and keeping you verified. Advanced verification for Ads, video verification for the profile, license and insurance documentation packaged the way reviewers want it, and NAP consistency discipline so a routine change doesn't trip a suspension.
A suspension playbook — treating suspension as an expected operational event with a documented recovery process, rather than a crisis handled from scratch at the worst moment.
Local Services Ads as the primary paid surface. Once you clear Google Guaranteed screening, that screening is your advantage, because the fake operators can't pass it. Locksmith LSA cost per lead has been measured around $34 in one agency's dataset of 100+ clients — among the cheapest of the industries it covered.
The content lane nobody has taken. We searched "locked out of my car what to do who to call" in August 2026 and the first page was entirely insurance companies and driving schools. Not one locksmith. The highest-urgency informational query in your trade has been captured by insurers selling roadside assistance, and it is sitting there.
The asset you have that most locksmiths don't
Tennessee is one of roughly fifteen states that licenses locksmiths, under the Locksmith Licensing Act of 2006. It requires 30 hours of training plus two years' experience, a fingerprint background check, and disqualifies convictions for burglary, larceny and fraud.
A fake listing cannot produce a Tennessee locksmith license number.
Displaying yours prominently, with the shop address and named technicians, is the cheapest differentiation available in your trade — and it works precisely because your category is full of operators who can't.
One related note: if you have a real shop, show the address. Google's guidance tells service-area businesses to hide theirs, and for most trades that's fine. In a category where the scammers are defined by having no verifiable premises, a real one is the asset — hiding it throws away the thing that separates you from them.
of pages we build rank on Google's first page
location pages built for a single client across 7 states
page-one placements for one client across 5 cities
growth in monthly search impressions for a Nashville client
Limitless Doors
Commercial automatic doors, five Alberta metros
- 63+ page-one placements across 5 cities
- 85%+ of 74 pages on page one
- 4,483 clicks in 12 months
PM2
MRO inventory and storeroom optimization, Orlando and Tampa
- 589 to 1,300 monthly organic visitors
- 85%+ of pages on page one within 90 days
- First inbound leads in the company's history
Haus of Sovereign
Somatic and spiritual wellness, Nashville
- 132 to 2,900 monthly impressions
- 1,903 organic clicks in 6 months
- 15.6% average click-through rate
We also built and ranked a 208-page location program for a security and surveillance company across 15 metros in 7 states, with 85%+ of pages reaching page one. That client has asked not to be named.
Common questions
What happens if our profile gets suspended while you're working on it?
We treat it as expected rather than as a crisis. We keep the documentation package ready, file the appeal the same week, and keep the organic pages working in the meantime — those aren't affected by a profile suspension, which is a large part of why we build them first in this trade.
Is Local Services Ads worth the verification hassle?
For your trade, more than any other. The screening that makes it slow is what makes it valuable — it's a barrier the fake operators can't clear.
Can the fake listings be removed?
Some, slowly, and new ones appear. Reporting them one at a time isn't a strategy. Outranking them with something verifiable is.
Is there real data on locksmith economics?
Less than you'd expect, and we'd rather say so. One of the more careful industry sources declines to publish figures at all, on the grounds that circulating numbers are estimates of estimates. We'd rather measure your actual missed-call rate and average ticket than repeat a benchmark neither of us can check.
What does it cost?
$500 to start, then no monthly fee until we hit the agreed page-one target on the organic pages. If we never hit it, you never pay a monthly fee.
Where we work.
We build for local service businesses across the US and Canada, with dedicated pages in every market you cover.
Other trades we work in.
$500 to start. No monthly fees until we hit the page-one target we agree on.
The $500 one-time setup fee covers page research, page development and the website build. Monthly billing only starts once we hit the page-one target we agree on before any work begins. If we never hit it, you never pay a monthly fee.